Today, we ask you to meet the Millennials, the 8095ers, a generation close to our hearts because we are members. We aren’t kids anymore and we have powerful voices.
8095®, or “eighty ninety-five” is a global benchmark study on how Millennials connect with brands, make purchasing decisions and share our opinions on products and companies with family, friends and extended networks.
The study, first conducted in 2010, and now updated for 2012, includes 11 countries. 4,000 Millennials. Insights into who we are. How we engage with the world around us. Our life’s passions. And a lot of passion from a team dedicated to this generation.