Posts tagged gen y

Experiences are valued over stuff. Interest is high in food, dining and travel with this group.

Millennials are willing to pay a premium for health-related items, electronics, food and dining, and travel. Less-so beauty and apparel. 

Via our recently updated 8095 Study on Global Millennials

Experiences are valued over stuff. Interest is high in food, dining and travel with this group.

Millennials are willing to pay a premium for health-related items, electronics, food and dining, and travel. Less-so beauty and apparel. 

Via our recently updated 8095 Study on Global Millennials

Today, we ask you to meet the Millennials, the 8095ers, a generation close to our hearts because we are members. We aren’t kids anymore and we have powerful voices. 

8095®, or “eighty ninety-five” is a global benchmark study on how Millennials connect with brands, make purchasing decisions and share our opinions on products and companies with family, friends and extended networks. 

The study, first conducted in 2010, and now updated for 2012, includes 11 countries. 4,000 Millennials. Insights into who we are. How we engage with the world around us. Our life’s passions. And a lot of passion from a team dedicated to this generation.